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Why You Should Market Through Distance Learning Courses By Susan Dunn, Coach, Sat Dec 10th
Distance learning courses are very popular and a natural way foryou to market your other products and services. 1. It gets your name out. Listing your courses onwww.teleclass.com or www.blackboard.com will put your name infront of many new people. 2. It helps establish your expertise. If you're good atwhat you do, it's natural you would start teaching it.
3. It allows you to reach different markets for potentialclients. The people who take teleclasses are different fromthe people who take computer courses, yet both may be interestedin your services. Some may also just be looking around, and mayclick through to your website and get interested in somethingelse entirely! 4. You can use them to naturally promote your other productsand services. How often has someone said to you, "Oh. Ididn't know you do that too." In my Emotional Intelligence (EQ)course, it's quite natural for me to mention assessments thestudent should take (I'm licensed to sell the EQ-Mapassessment), and the opportunity for other courses I offer (onthe different competencies, such as resilience, intuition andcreativity), and tapes and products I sell related to EQ. Onceyou know EQ, why not buy one of my mugs that says "EQ is betterthan IQ!" to help spread the word? 5. There are affiliate opportunities. My students areinterested in learning all they can. I'm an affiliate foramazon.com. I recommend books they should read and have the linkwithin the course. When they buy through my link, I make money.EQ means working out the right brain, so I can also recommendthe "dummies" course in music appreciation, with links provided,and my art appreciation course. 6. It closes a loop. There are numerous research studiesshowing that EQ is best learned through interaction, such ascoaching, so it's a natural for the serious student to then signup for EQ coaching to complete and round out their learningexperience. 7. Open the loop! A good distance learning course providesresources for lots of other learning opportunties, some of whichwill be yours! I also pair with another coach who offersservices I don't want to provide. Once they ...
{PS school - A school (from Greek schole), originally meaning "leisure", and also "that in which leisure is employed", "school"),[1] is an institution designed to allow and encourage students (or "pupils") to learn, under the supervision of teachers. Most countries have systems of formal education, which is commonly compulsory. In these systems, students progress through a series of schools. The names for these schools vary by country (discussed in the Regional section below), but generally include primary school for young children and secondary school for teenagers who have completed primary education.
}
... go to her to learnXYZ, her courses refer them back to me, for the special things Ioffer. We both build our practices that way, and sell moreuseful products. 8. The interactive aspects of your distance learning course arealso great new avenues for marketing. Design your coursesso that the students email their responses to you. In each emailinteraction there's a chance for you to teach more, and also topromote your products that are relevant. Make sure your sig lineworks for you in that respect. [See my topten "Let the SignatureBlock of Your Email Work for You" (AF527) 9. It builds relationship--the greatest marketing "tool" ofall. Be giving and personal in your responses to students'assignments. The person will have a chance to get to know andtrust you, and we do business with people whom we like and whomwe trust. Make the connection in every way you can. 10. If you know and love your subject, and love people, thiswill show through. You'll naturally attract a following for yourservices and products You are in a position to takeadvantage of the teacher-archetype. Be faithful to it; use itwisely and well. A "teacher" holds a special place in our lives.We love thoser teachers who teach us well and with love. Wenaturally listen to them and look to them for guidance. Honorthis archetype in all that you do, and your students will beginto look for you for other sources of learning and development.They'll also give you ideas for other products and services, andwill refer you to friends. One of my students recommended mycourse to everyone else in his department. There are many ways to use distance learning courses to marketyourself and your products. Be a good teacher, and be creative,and the opportunities are endless. They are inexpensive to set up and run. There are coaches whocan help you get started teaching DL. You may also want to readmy Top Tenon getting started. Permission is granted to reproduce article provided bio andlinks are kept intact. Courtesy copy appreciated. This articleis around 700 words. About the author:Susan Dunn is a personal and professional development coach. Sheteaches distance learning courses onf various topics. Email herfor FREE ezine.
Learning Spanish For Adults By Shareen Aguilar Have you ever thought of learning Spanish but never had the time and right opportunity to do it? You don’t need to worry about “how” to actually do it but what you want to think about twice is if you Read more...
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Homeschooled-children-continue-outperforming-their-public-school-counterparts By Heritage-Home-School In America, there was a time when the idea of homeschooling raised eye brows of concern and could result in a visit from social services. A lack of trust by the government and public in general in a Read more...
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Writing Personal Statement For College By Michael Feduc The whole process of seeking admission into college is very arduous and psychologically demanding. But the worst thing is writing the personal statement for college applications. Initially, you feel Read more...
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Homeschooled-children-continue-outperforming-their-public-school-counterparts By Heritage-Home-School In America, there was a time when the idea of homeschooling raised eye brows of concern and could result in a visit from social services. A lack of trust by the government and public in general in a Read more...
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