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Effective Marketing Tool I Bet You Haven't Tried Yet
By Susan Dunn, M.A., Sat Dec 10th

Have you tried marketing your practice and products throughDistance Learning courses? I'm a personal and professionaldevelopment coach and about half my income comes from thedistance learning courses I teach. In addition to giving peoplevaluable tools for learning, they bring me droves of clientsfrom all over the world, not just the US.

Distance learning courses are very popular and a natural wayfor you to market your other products and services. If you haveexpertise and like to teach, try this marketing tool. Don't tryit if your intent is only to market; it won't work. Here are tenreasons why it works:

1. It gets your name out. Listing your courses onwww.teleclass.com or www.blackboard.com will put your name infront of many new people.

2. It helps establish your expertise. If you're good atwhat you do, it's natural you would start teaching it.

3. Distance learning allows you to reach differentdemographics for potential clients/consumers. The people whotake teleclasses are different from the people who take computercourses, yet both may be interested in your services. Some mayalso just be looking around, and may click through to yourwebsite and get interested in something else entirely! They maydecide what they really need is coaching, or a hometreadmill, or a vacation, or an astrological chart. What's notto like about that?

4. There will be natural ways to promote your other productsand services within the course itself. How often has someonesaid to you, "Oh. I didn't know you do that too." In myEmotional Intelligence (EQ) course, it's quite natural for me torecommend assessments (I'm licensed to sell the EQ-Mapassessment), and the opportunity for other courses I offer (onthe different competencies, such as resilience, intuition andcreativity), and tapes and products I sell related to EQ. Onceyou know EQ, why not buy one of my mugs that says "EQ is betterthan IQ!" to help spread the word?

5. Affiliate opportunities. My students are interestedin learning all they can. I'm an affiliate for amazon.com. Irecommend books and have the link within the course. When theybuy through my link, I make money. EQ means developing theneglected right brain, so I can also recommend the "dummies"course in music appreciation, with links provided, and my own"Myths as Metaphor" course.

6. A Closed Loop. There are numerous research studiesshowing that EQ is best learned through interaction, such ascoaching, so it's a natural for the serious ...

{PS school - A school of thought is a collection or group of people who share common characteristics of opinion or outlook of a philosophy, discipline, belief, social movement, cultural movement, or art movement. There have been several schools of economic thought throughout history. }

... student to then signup for EQ coaching to complete and round out their learningexperience.

7. Open the Loop. A good distance learning courseprovides resources for lots of other learning opportunties, someof which will be yours! I also pair with another coach whooffers services I don't want to provide. I trust her products,she trusts mine. Once they go to her to get XYZ, hercourses/services refer them back to me, for the special things Ioffer. We both build our practices that way, help our clients,and sell more useful products.

8. The interactive aspects of your distance learning courseare also great new avenues for marketing. Interactive is thebest way to learn and also works to your advantage. Design yourcourses so that the students email their responses to you. Ineach email interaction there's a chance for you to teach more,and also to promote your products that are relevant. Make sureyour sig line works for you in that respect. [See my topten "Let theSignature Block of Your Email Work for You" (If link doesn'twork, go to www.topten.org/public/AF/AF527.html.

9. Build relationship--the greatest marketing "tool" ofall. Be giving and personal in your responses to students'assignments. The person will have a chance to get to know andtrust you, and we do business with people whom we like and whomwe trust. Make the connection in every way you can.

10. If you know and love your subject, and love people, thiswill show through. You'll naturally attract a following foryour services and products.

When you're a teacher, you are in a position to take advantageof the teacher-archetype. Be faithful to it; use it wisely andwell. A "teacher" holds a special place in our lives. We lovethose teachers who teach us well and with love. We naturallylisten to them and look to them for guidance. Honor thisarchetype in all that you do, and your students will begin tolook to you for other sources of learning and development.They'll also give you ideas for other products and services, andwill refer you to friends. One of my students recommended mycourse to everyone else in his department.

There are many ways to use distance learning courses to marketyourself and your products. Be a good teacher, and be creative,and the opportunities are endless. This is cross-marketing atits best.

About the author:Susan Dunn is a personal and professional development coachspecializing in the marketing of professional services throughthe Internet. She's a mentor coach who teaches distance learningcourses on a variety of current topics. Email her for her freeezine.

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